Zusammenfassung
Siemens Home Appliances is one of the main brands of BSH Hausgeräte GmbH, the world’s second largest manufacturer of home appliances. With its 14 brands and 56,000 employees, the company generated sales of 12.6 billion Euros in 2015.
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Kilian, C., Jentschke, M. (2017). Strengthening the global brand profile of Siemens Home Appliances through social media: The challenge of being consistent and flexible at the same time. In: Theobald, E. (eds) Brand Evolution. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-15816-3_27
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DOI: https://doi.org/10.1007/978-3-658-15816-3_27
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