Skip to main content
SpringerLink
Log in

Change Management in Zeiten digitalen Wandels

  • Chapter
  • First Online:
Marketing Weiterdenken

Zusammenfassung

Die Herausforderungen des digitalen Wandels markieren den Beginn einer neuen industriellen Revolution. Wenngleich die Digitalisierung ein bekanntes Phänomen darstellt, so resultiert die besondere betriebswirtschaftliche Bedeutung des derzeit stattfindenden digitalen Wandels aus vier Triebkräften: Exponentialität, Neu- und Rekombination von Informationen, sinkende Grenzkosten und Sprengung der Grenzen der Mensch-Maschine-Interaktion. Insofern sind tradierte Ansätze des geplanten Wandels durch ein ganzheitliches und kontinuierliches Innovations- und Change Management zu ersetzen. Ansätze des ‚permanent Change‘ nehmen hierauf Bezug und die Offenheit sowie Bereitschaft für Veränderungen selbst werden ein Teil der Unternehmenskultur und -identität und avancieren somit zu einem Erfolgsfaktor der marktorientierten Unternehmensführung.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 29.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Literatur

  • Abu El-Ella, N./Stoetzel, M./Bessant, J./Pinkwart, A. (2013): Accelerating high involvement: The role of new technologies in enabling employee participation in innovation, in: International Journal of Innovation Management, Vol. 17, No. 06, pp. 1340020 [22 pages].

    Google Scholar 

  • Abu El-Ella, N./Bessant, J./Pinkwart, A. (2015): Changing Change Management: The New Innovation Imperative, in: Albach, H./Meffert, H./Pinkwart, A./Reichwald, R. (Hrsg.), Management of Permanent Change, New York/Heidelberg, pp. 105-120.

    Google Scholar 

  • Albach, H./Meffert, H./Pinkwart, A./Reichwald, R. (2015): Management of Permanent Change – New Challenges and Opportunities for Change Management, in: Albach, H./Meffert, H./Pinkwart, A./Reichwald, R. (Hrsg.), Management of Permanent Change, New York/Heidelberg, pp. 3-21.

    Google Scholar 

  • Bessant, J./Smith, S./Tranfield, D./Levy, P. (1992): Factory 2000: Organization design for the factory of the future. International Studies of Management and Organization, pp. 22.

    Google Scholar 

  • Bessant, J./Moeslein, K. (2011): Open collective innovation. AIM - Advanced Institute of Management Research, London.

    Google Scholar 

  • Brynjolfsson, E./Mcaffee, A. (2014): The Second Machine Age, Kulmbach.

    Google Scholar 

  • Brown, S./Eisenhardt, K. (1997): The art of continuous change: Linking complexity theory and time-paced evolution in relentlessly shifting organizations, in: Administrative Science Quarterly, Vol. 42, No. 1, pp. 1.

    Google Scholar 

  • Coch, L./French, J.R.P. (1948): Overcoming Resistance to Change. In: Human Relations, pp. 512-532.

    Google Scholar 

  • Czinkota, M./Pinkwart, A. (2012): International Business Research and the New Role of Universities – There is a Sunshine Above the Clouds, in: Thunderbird International Business Review Journal, Vol. 54, No. 2, pp. 253-261.

    Google Scholar 

  • D’Aveni, R. (1994): Hypercompetition: Managing the Dynamics of Strategic Maneuvering. New York.

    Google Scholar 

  • Doerscher, T. (2011): Streamlining Change at the Speed of Business, in: Journal for Quality & Participation, Vol. 33, No. 4, pp. 21-25.

    Google Scholar 

  • Drucker, P. (1999): Management Challenges for the 21st Century, Harper Collins, New York, pp. 73-93.

    Google Scholar 

  • Eisenhardt, K./Martin, J. (2000): Dynamic capabilities: what are they?, in: Strategic Management Journal, Vol. 21, pp. 1105-1121.

    Google Scholar 

  • French, W./Bell, C. (1990): Organization development: Behavioral science interventions for organization improvement. Englewood Cliffs.

    Google Scholar 

  • Helfat, C./Finkelstein, S./Mitchell, W./Peteraf, M./Singh, H./Teece, D./Winter, S. (2007): Dynamic Capabilities: Understanding Strategic Change in Organizations, Wiley, New York.

    Google Scholar 

  • Hienerth, C./von Hippel, E./Jensen, M. (2014): User community vs. producer innovation development efficiency: A first empirical study, in: Research Policy, Vol. 43, No. 1, pp. 190-201.

    Google Scholar 

  • Kagermann, H. (2015): Change through Digitization – Value Creation in the Age of Industry 4.0, in: Albach, H./Meffert, H./Pinkwart, A./Reichwald, R. (Hrsg.) Management of Permanent Change, Wiesbaden, pp. 23-45.

    Google Scholar 

  • Kemp, M./Low, G. (2008): ERP innovation implementation model incorporating change management, in: Business Process Management Journal, Vol. 14, No. 2, pp. 228-242.

    Google Scholar 

  • Kirchgeorg, M./Meynhardt, T./Pinkwart, A./Suchanek, A./Zülch, H. (2017): Das Leipziger Führungsmodell. HHL Academic Press, 2. Aufl., Leipzig.

    Google Scholar 

  • Kotter, J. (1996; 2012): Leading Change. Harvard Business Review Press, Boston, MA.

    Google Scholar 

  • Lewin, K. (1947): Frontiers in group dynamics: Concept, method and reality in the social sciences, in: Human Relations, Vol. 1, No. 1, pp. 5-41.

    Google Scholar 

  • Meffert, H. (1969): Zum Problem der betriebswirtschaftlichen Flexibilität, in: Zeitschrift für Betriebswirtschaft, S. 779-800.

    Google Scholar 

  • Meffert, H. (1985): Größere Unternehmensflexibilität als Unternehmenskonzept, in: Zeitschrift für Betriebswirtschaft, Jg. 37, Nr. 2, S. 121-137.

    Google Scholar 

  • Meffert, H. (1995): Marketing, in: Tietz, B./Köhler, R./Zentes, J. (Hrsg.) Handwörterbuch des Marketing. 2. Aufl., Schäffer-Poeschel, Stuttgart, Sp. 211-226.

    Google Scholar 

  • Meffert, J./Meffert, H. (2017): Eins oder Null. Wie Sie Ihr Unternehmen mit Digital@Scale in die digitale Zukunft führen, Econ, Berlin.

    Google Scholar 

  • Mumford, A. (1991): Industrial and organizational learning. Industrial and Commercial Training, Vol. 23, No 6, pp. 24-31.

    Google Scholar 

  • Nelson, R./Winter, S. (1982): An evolutionary theory of economic change, Harvard University Press, Cambridge, Mass.

    Google Scholar 

  • Pinkwart, A. (2017): Digitale Revolution – ein Jungbrunnen für Unternehmergeist, in: Franz, O. (Hrsg.) Digitalisierung. Chancen und Risiken für den deutschen Mittelstand, in Veröffentlichung.

    Google Scholar 

  • Porter, M./Heppelmann, J. (2014): How Smart, Connected Products Are Transforming Competition, in: Harvard Business Review, Zugriff am: 28. April 2017, abrufbar unter: https://hbr.org/2014/11/how-smart-connected-products-are-transforming-competition.

  • Prahalad, C./Ramaswamy, V. (2004): The Future of Competition: Co-creating Unique Value with Consumers, Harvard Business School Press, Boston.

    Google Scholar 

  • Raza, S. A./Standing, C. (2011): A Systemic Model for Managing and Evaluating Conflicts in Organizational Change, in: Syst Pract Action Res Vol. 24, No. 3, pp. 187-210.

    Google Scholar 

  • Rogers, E. (2003): Diffusion of innovations, Free Press, New York.

    Google Scholar 

  • Tees, D./Pisano, G./Shuen, A. (1997): Dynamic Capabilities and strategic management, in: Strategic Management Journal, Vol. 18, No., pp. 509-533.

    Google Scholar 

  • Romanelli, E./Tushman, M. (1994): Organizational transformation as punctuated equilibrium: An empirical test, in: Academy of Management Journal, Vol. 37, No. 5, pp. 1141-1166.

    Google Scholar 

  • Tidd, J./Bessant, J. (2013): Managing innovation: Integrating technological, market and organizational change, Wiley, Chichester.

    Google Scholar 

  • Tushman, M./O’Reilly, C. (1996): Ambidextrous organizations: managing evolutionary and revolutionary change, in: California Management Review, Vol. 38, No. 4, pp. 8-30.

    Google Scholar 

  • Vahs, D./Koch, V./Kielkopf, M. (2010): innovation generating and evaluation. The impact of change management. In: A. Gerybadze et al. (Eds) Innovation and international corporate growth, Berlin-Heidelberg: Springer, pp.151-174.

    Google Scholar 

  • Van de Ven, A./Poole, M. (1995): Explaining development and change in organizations, in: Academy of Management Review, Vol. 20, No. 3, pp. 510-540.

    Google Scholar 

  • Van de Ven, A./Polley, D./Garud, S./Venkataraman, S. (2007): The Innovation Journey, Oxford University Press, New York.

    Google Scholar 

  • Von Hippel, E. (2009): Democratizing innovation: the evolving phenomenon of user innovation, in: International Journal of Innovation Science, Vol. 1, No. 1, pp. 29-40.

    Google Scholar 

  • Weitzmann, M. (1998): Recombinant Growth, in: Quarterly Journal of Economics, Vol. 113, No. 2, pp. 331-360.

    Google Scholar 

  • Wikipedia – The Free Encyclopedia (2017). Moravec’s Paradox, 2. Mai 2017, https://en.wikipedia.org/wiki/Moravec%27s_paradox

Download references

Author information

Authors and Affiliations

  1. Leipzig, Deutschland

    Andreas Pinkwart

Authors
  1. Andreas Pinkwart
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Andreas Pinkwart .

Editor information

Editors and Affiliations

  1. LS f. Marketing u. Unternehmensführung, Universität Basel , Basel, Switzerland

    Manfred Bruhn

  2. HHL Leipzig Graduate Sch of Mgmt, Leipzig, Sachsen, Germany

    Manfred Kirchgeorg

Rights and permissions

Reprints and permissions

Copyright information

© 2018 Springer Fachmedien Wiesbaden GmbH

About this chapter

Cite this chapter

Pinkwart, A. (2018). Change Management in Zeiten digitalen Wandels. In: Bruhn, M., Kirchgeorg, M. (eds) Marketing Weiterdenken. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-18538-1_27

Download citation

  • DOI: https://doi.org/10.1007/978-3-658-18538-1_27

  • Published:

  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-18537-4

  • Online ISBN: 978-3-658-18538-1

  • eBook Packages: Business and Economics (German Language)

Publish with us

Policies and ethics

Search

Navigation