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Geschäftsmodelle im Wandel durch Industrie 4.0

Wie die digitale Vernetzung etablierte Geschäftsmodelle industrieller Unternehmen verändert

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Wertschöpfung in der Betriebswirtschaftslehre

Zusammenfassung

Industrie 4.0 hat weitreichende Konsequenzen für etablierte Geschäftsmodelle industrieller Unternehmen. Diese Studie untersucht den Einfluss von Industrie 4.0 auf diese Geschäftsmodelle. Während sich der bisherige Forschungsstand vorwiegend auf einzelne Aspekte der Geschäftsmodellveränderungen fokussiert, wird ein vollständiger Überblick über betroffene Elemente gegeben, die ein Geschäftsmodell nur in ihrer Gesamtheit konstituieren. Hierfür wird ein qualitativexplorativer Fallstudienansatz verfolgt, der 76 Experteninterviews deutscher Industrieunternehmen nutzt. Somit wird ein tiefgehendes und ganzheitliches Verständnis des Einflusses von Industrie 4.0 auf bestehende Geschäftsmodelle produzierender Unternehmen vermittelt. Es wird gezeigt, dass Industrie 4.0 vorwiegend auf das Wertangebot, die interne Infrastruktur und Kundenbeziehungen abzielt. Darüber hinaus stellen wir fest, dass Geschäftsmodellveränderungen durch Industrie 4.0 angebotsgetrieben sind. Diese Veränderungen wiederum resultieren in Modifikationen der verbleibenden Geschäftsmodellbausteine.

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Authors and Affiliations

  1. Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management, Friedrich-Alexander Universität Erlangen-Nürnberg, Nürnberg, Deutschland

    Kai-Ingo Voigt, Daniel Kiel & Christian Arnold

Authors
  1. Kai-Ingo Voigt
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  2. Daniel Kiel
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  3. Christian Arnold
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Correspondence to Kai-Ingo Voigt .

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Editors and Affiliations

  1. Hochschule Aalen – Technik und Wirtschaft, Aalen, Germany

    Patrick Ulrich

  2. Fakultät Wirtschaftswissenschaften, Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt, Würzburg, Germany

    Björn Baltzer

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Voigt, KI., Kiel, D., Arnold, C. (2019). Geschäftsmodelle im Wandel durch Industrie 4.0. In: Ulrich, P., Baltzer, B. (eds) Wertschöpfung in der Betriebswirtschaftslehre. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-18573-2_26

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  • DOI: https://doi.org/10.1007/978-3-658-18573-2_26

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