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Technology as Driver of Service Business Development and the Case of Sharing Economy

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Service Business Development

Zusammenfassung

Services have become more complex as an increasing number of actors conjointly creates value – often facilitated by technology. In fact, it does not only enable firms to digitize processes and improve value creation but also to create innovative services that are disrupting markets. A prominent example of this development is the so-called Sharing Economy, in which companies are taking self-service to the extreme by leveraging technology to externalize resources to other actors.

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  1. Institut für Marketing, Ludwig-Maximilians-Universität, München, Deutschland

    Silke Bartsch, Kathrin Lührs & Christoph Schmitz

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Correspondence to Silke Bartsch .

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    Manfred Bruhn

  2. Lehrstuhl für Dienstleistungsmanagement, Universität Hohenheim, Stuttgart, Germany

    Karsten Hadwich

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Bartsch, S., Lührs, K., Schmitz, C. (2018). Technology as Driver of Service Business Development and the Case of Sharing Economy. In: Bruhn, M., Hadwich, K. (eds) Service Business Development. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-22424-0_6

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