Abstract
Whilst the previous Chapters have focused on providing the theoretical and methodological background, including data collection issues, this Chapter moves to the actual analysis. First, it will deal with context, before each of the four Strands of interrelations between strategy and communication processes are analysed subsequently.
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References
The terms ‘emic’ and ‘etic’ were proposed by Boje (2001) in order to identify issues that were derived bottom-up from empirical data (=emic) or top-down from theory (=etic).
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© 2007 Physica-Verlag Heidelberg
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(2007). Role and analysis of context. In: The Communicating Company. Contributions to Management Science. Physica-Verlag HD. https://doi.org/10.1007/978-3-7908-1929-8_7
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DOI: https://doi.org/10.1007/978-3-7908-1929-8_7
Publisher Name: Physica-Verlag HD
Print ISBN: 978-3-7908-1928-1
Online ISBN: 978-3-7908-1929-8
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