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Abstract

Two women dressed in sarongs bow down at the reception desk. They guide the guest to the lobby. Hostesses hurry behind the teak wooden room dividers. One of them serves blue-shining water made from Brazil nuts. She asks what kind of treatment he desires and leads him to a private room with dimmed light. He sinks into an armchair and the masseuse starts kneading his left hand. Arms, shoulders, neck, head – the massage takes one hour. Afterwards, he drinks tea, nibbles crackers made from honey pollen and cubes made from apricot jelly. On a flat screen, meditative sceneries are passing by. It is heavenly.

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Notes

  1. 1.

    See Weniger, 2011, Frankfurter Allgemeine Zeitung, p. R2

  2. 2.

    See Kelly & Storey, 2000

  3. 3.

    See Vermeulen, 2005

  4. 4.

    See Froehle & Roth, 2007; Goldstein et al., 2002; de Jong & Vermeulen, 2003; Menor & Roth, 2007)

  5. 5.

    See Menor at al., 2002

  6. 6.

    See Ballantyne & Varey, 2006

  7. 7.

    See Vargo & Lusch, 2004a

  8. 8.

    See Lusch, Vargo, & Malter, 2006

  9. 9.

    See Lusch et al., 2006

  10. 10.

    The following discussion on implications for roles of individuals is based on Kölling et al., 2010

  11. 11.

    See Hauschildt, 2004 and Klein, 1975

  12. 12.

    See Klöter, 1997

  13. 13.

    See Chakrabarti/Hauschildt, 1989 and Schon, 1963

  14. 14.

    See Ashkanasy et al., 2000 and Denison, 1996

  15. 15.

    See Janssen, 2003; Mabin, 2001; Witte, 1973; Nadler, 1982

  16. 16.

    See Menor et al., 2002

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© 2013 Gabler Verlag | Springer Fachmedien Wiesbaden

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Scheler, J. (2013). Conclusion and implications. In: Driving Innovation in Service Organizations. Markt- und Unternehmensentwicklung / Markets and Organisations. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-3839-8_6

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