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Internationale Beschaffung

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Zusammenfassung

Der steigende Konkurrenzdruck auf den Absatzmärkten lässt den Einzelhandel immer mehr die Zusammenarbeit mit den weltweit besten Lieferanten suchen. Durch internationale Beschaffung oder auch Global Sourcing versuchen Handelsunternehmen sich über niedrige Stückkosten oder exklusive Qualitätsmerkmale in ihren Sortimenten zu differenzieren. Im vorliegenden Beitrag analysieren die Autoren eingangs die Entwicklung und zunehmende Bedeutung von globalen Beschaffungsverhalten. Daran schließt sich die Beschreibung der Organisation, eine kurze Darlegung der zentralen Motive sowie die Beleuchtung wichtiger Problemfelder und Herausforderungen. Den Abschluss bilden die Ausführungen zu der immer stärker geforderten ethischen Ausrichtung von international beschaffenden Handelsunternehmen und deren Lieferanten. Alle Ausführungen werden durch aktuelle Daten und Fallbeispiele untermauert.

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Authors and Affiliations

  1. Institut für Strategisches Management, Marketing und Tourismus, Universität Innsbruck, Universitätsstr. 15, 6020, Innsbruck, Österreich

    Eva Thelen Dr. & Günther Botschen Dr.

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  1. Eva Thelen Dr.
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  2. Günther Botschen Dr.
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Editor information

Editors and Affiliations

  1. Institut für Handel und Internationales, Universität des Saarlandes, Saarbrücken, Germany

    Joachim Zentes

  2. Professur für Marketing und Handel, Universität Trier Professur für Marketing und Handel, Trier, Germany

    Bernhard Swoboda

  3. Chair for International Management, University of Fribourg Chair for International Management, Fribourg, Switzerland

    Dirk Morschett

  4. LS Marketing, Universität Siegen, Siegen, Nordrhein-Westfalen, Germany

    Hanna Schramm-Klein

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Thelen, E., Botschen, G. (2012). Internationale Beschaffung. In: Zentes, J., Swoboda, B., Morschett, D., Schramm-Klein, H. (eds) Handbuch Handel. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-8349-3847-3_37

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  • DOI: https://doi.org/10.1007/978-3-8349-3847-3_37

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  • Publisher Name: Springer Gabler, Wiesbaden

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  • Online ISBN: 978-3-8349-3847-3

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