Skip to main content
SpringerLink
Log in

Abschließende Fallstudie

  • Chapter
Strategie und Marketing im Web 2.0

  • 9035 Accesses

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 49.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 49.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    Vgl. http://goo.gl/crXLw.

  2. 2.

    Vgl. Pispers und Dabrowski (2011).

Author information

Authors and Affiliations

  1. Schwanthaler Str. 38, Frankfurt, 60596, Germany

    Armin Heßler

  2. Schwanthaler Str. 38, Frankfurt, 60596, Germany

    Petra Mosebach

Authors
  1. Armin Heßler
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Petra Mosebach
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Armin Heßler .

Rights and permissions

Reprints and permissions

Copyright information

© 2013 Gabler Verlag | Springer Fachmedien Wiesbaden

About this chapter

Cite this chapter

Heßler, A., Mosebach, P. (2013). Abschließende Fallstudie. In: Strategie und Marketing im Web 2.0. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-4062-9_8

Download citation

  • DOI: https://doi.org/10.1007/978-3-8349-4062-9_8

  • Publisher Name: Gabler Verlag, Wiesbaden

  • Print ISBN: 978-3-8349-4061-2

  • Online ISBN: 978-3-8349-4062-9

  • eBook Packages: Business and Economics (German Language)

Publish with us

Policies and ethics

Search

Navigation