Abstract
This closing chapter highlights at first the theoretical implications of this study’s findings by indicating its main contributions to theory (Chapter 7.1). In Chapter 7.2 managerial implications for companies engaged in (or contemplating) marketing consumer products in CEE are provided. Finally, Chapter 7.3 discusses limitations of the present empirical investigation and suggests directions for future research.
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© 2011 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH
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Codita, R. (2011). Implications, Limitations and Future Research. In: Contingency Factors of Marketing-Mix Standardization. Gabler. https://doi.org/10.1007/978-3-8349-6169-3_7
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DOI: https://doi.org/10.1007/978-3-8349-6169-3_7
Publisher Name: Gabler
Print ISBN: 978-3-8349-2596-1
Online ISBN: 978-3-8349-6169-3
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