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Einführung eines Qualitäts-Management-Systems im Weingut

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Weinmarketing

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Zusammenfassung

Die Qualität eines Weins bezieht sich in der Regel auf sein Aussehen, seine Akzeptanz, seinen Geschmack und Aroma sowie seine Farbe und Zusammensetzung (Alkohol, Säure etc.) – schlicht alle die Eigenschaften, von denen seine Akzeptanz beim Konsumenten abhängt (Christaki & Tzia, 2002). Die Weinherstellung ist ein äußerst komplexer Prozess. Aus diesem Grund sind Kontrolle und Qualitätssicherung während des gesamten Prozesses unerlässlich.

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Author information

Authors and Affiliations

  1. Agricultural University of Athens, Athens

    Prof. Dr. Eleftherios H. Drosinos, Maria Gialtaki & C. Metaxopoulos

Authors
  1. Prof. Dr. Eleftherios H. Drosinos
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  2. Maria Gialtaki
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  3. C. Metaxopoulos
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Editor information

Editors and Affiliations

  1. Hochschule Heilbronn, Heilbronn

    Ruth Fleuchaus

  2. University of Edinburgh, Edinburgh

    René C. G. Arnold

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© 2011 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH

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Drosinos, E.H., Gialtaki, M., Metaxopoulos, C. (2011). Einführung eines Qualitäts-Management-Systems im Weingut. In: Fleuchaus, R., Arnold, R.C.G. (eds) Weinmarketing. Gabler. https://doi.org/10.1007/978-3-8349-6450-2_17

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