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Temporary Involvement with Appellation of Origin

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Herausforderungen der internationalen marktorientierten Unternehmensführung

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Abstract

The aim of the current research is to analyse the effect that the individual's temporary involvement with the appellation of origin has on the process of the decision to purchase agro-food products. To examine this influence, we consider the cognitive, affective and behavioural responses that make up this process. Here, the analysis focuses on the product category of wine.

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  1. Universidad de Léon, Léon, Spain

    Prof. Dr. Carmen Rodríguez Santos

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  1. Prof. Dr. Carmen Rodríguez Santos
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Andreas Mann

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Santos, C.R. (2011). Temporary Involvement with Appellation of Origin. In: Mann, A. (eds) Herausforderungen der internationalen marktorientierten Unternehmensführung. Gabler. https://doi.org/10.1007/978-3-8349-6483-0_10

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