Zusammenfassung
Did you know that for every 20 “Likes” you get on Facebook you sell another product? That’s the finding from research by Eventbrite, looking at the ROI of helping people ‘connect where they buy, and buy where they connect’, i.e., ‘social commerce’ [1].
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© 2011 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH
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Marsden, P. (2011). eBranding and Social Commerce. In: Theobald, E., Haisch, P. (eds) Brand Evolution. Gabler. https://doi.org/10.1007/978-3-8349-6913-2_20
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DOI: https://doi.org/10.1007/978-3-8349-6913-2_20
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