Skip to main content

Presentation and analysis of qualitative data on mode switching behaviour

  • Chapter
Internationalisation and Mode Switching
  • 960 Accesses

Abstract

In the previous chapter, it was shown with which research methodology the problem of the foreign mode switch can be explored. The reason behind the decision for a quantitative and qualitative method mix was explained and approaches of other researchers with regard to the study subject were discussed. This allows transparency of the research sections, the most important measurement criteria, the measurement apparatus and possible limiting factors.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Authors

Rights and permissions

Reprints and permissions

Copyright information

© 2012 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH

About this chapter

Cite this chapter

Sachse, U. (2012). Presentation and analysis of qualitative data on mode switching behaviour. In: Internationalisation and Mode Switching. Gabler Verlag. https://doi.org/10.1007/978-3-8349-6942-2_5

Download citation

Publish with us

Policies and ethics