Abstract
The purpose of this Chapter is to discuss the main aspects of pricing in retailing. The Chapter describes the basic methods of calculating a retail price, the structure of a retailer’s prices, and the dynamics and psychology of pricing. The Chapter concludes with some Internet-related aspects of pricing.
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Further Reading
HOCH, S.; DRÉZE, X.; PURK, M. (1994): EDLP, Hi-Lo, and Margin Arithmetic, in: Journal of Marketing, Vol. 58, No. 4, pp. 16–27.
SIMON, H.; GATHEN, A.; DAUS, P. (2006): Retail Pricing — Higher Profits through Improved Pricing Processes, in: KRAFFT, M.; MANTRALA, M. (Eds.): Retailing in the 21st Century Berlin et al., pp. 271–288.
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© 2007 Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden
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(2007). Pricing. In: Strategic Retail Management. Gabler. https://doi.org/10.1007/978-3-8349-9272-7_10
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DOI: https://doi.org/10.1007/978-3-8349-9272-7_10
Publisher Name: Gabler
Print ISBN: 978-3-8349-0287-0
Online ISBN: 978-3-8349-9272-7
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