Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2009 Gabler | GWV Fachverlage GmbH
About this chapter
Cite this chapter
Kreutzer, R.T. (2009). Kundenwert als zentrale Steuerungsgröße des Dialog-Marketings. In: Praxisorientiertes Dialog-Marketing. Gabler. https://doi.org/10.1007/978-3-8349-9438-7_2
Download citation
DOI: https://doi.org/10.1007/978-3-8349-9438-7_2
Publisher Name: Gabler
Print ISBN: 978-3-8349-0574-1
Online ISBN: 978-3-8349-9438-7
eBook Packages: Business and Economics (German Language)