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Ereignisstudien zur Messung des Transaktionserfolgs

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Transaktionserfolg von Mergers & Acquisitions in der Logistik

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Auf Grund der oben beschriebenen Zielsetzung einer M&A-Transaktion wird in dieser Arbeit die Methode der Ereignisstudie verwendet, um den Erfolg von M&A in der Logistikindustrie zu bewerten. Dieses Kapitel beschreibt die Methodik der Ereignisstudie und ist wie folgt aufgebaut: Kapitel 3.1 gibt eine Übersicht der Ereignisstudie und geht auf die Ermittlung der abnormalen Rendite (AR) als zentrale Messgröße des Transaktionserfolgs ein. Im weiteren Verlauf wird in Kapitel 3.2 die Methodik zur Berechnung der abnormalen Renditen festgelegt, bevor in Kapitel 3.3 erklärt wird, wie sie aggregiert und anschließend (Kapitel 3.4) auf statistische Signifikanz getestet sowie auf Determinanten des Transaktionserfolgs untersucht werden. In Kapitel 3.5 wird dann zum Abschluss Kritik an dem Forschungsansatz geübt und die auf Grund der Kritik notwendigen methodischen Anpassungen für die hier vorliegende Untersuchung dargestellt.

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(2008). Ereignisstudien zur Messung des Transaktionserfolgs. In: Transaktionserfolg von Mergers & Acquisitions in der Logistik. Gabler. https://doi.org/10.1007/978-3-8349-9980-1_3

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