Abstract
In this chapter, we look at how R&D aids in improving the competitiveness of a company. We understand the R&D development process. We discuss the factors that influence the R&D efficiency of a company. We evaluate the cooperation strategies that may be followed by companies and the situations in which partners may be chosen. We conclude the chapter by looking at the various patterns in R&D strategy. In all, we understand the impact of R&D on strategy formulation and execution.
The author wishes to acknowledge PHI Learning Private Limited for permitting use of material in this chapter from their publication, Strategic Management—The Indian Context (4th edition, 2012), authored by him.
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© 2014 Springer India
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Srinivasan, R. (2014). R&D and Strategy. In: Strategic Business Decisions. Springer, New Delhi. https://doi.org/10.1007/978-81-322-1901-9_11
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DOI: https://doi.org/10.1007/978-81-322-1901-9_11
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Publisher Name: Springer, New Delhi
Print ISBN: 978-81-322-1900-2
Online ISBN: 978-81-322-1901-9
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