Abstract
Dissemination of scientific work to others is an essential component of the research process. The most common form of dissemination is to publish articles in academic journals (See: Chaps. 28 and 31); however, a researcher may wish to disseminate work directly to the public, policymakers, or other non-academic stakeholders to achieve desirablwe effects on public health and to enhance the profile of the research team. A general discussion around engaging with stakeholders is found in Chap. 8. The current chapter extends our discussion of engaging with stakeholders from the perspective of disseminating scientific work in forms other than academic journal articles. First, we will introduce principles of dissemination and diffusion of information. We will then provide practical advice on developing dissemination strategies and on communicating with selected types of stakeholders, such as news media reporters. Finally, we discuss some ethical aspects of influencing public health policy and summarize practical advice in this respect.
Too often, the products of research are not disseminated or translated into community settings where the information is likely to have positive effects.
R.C. Brownson, et al.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Bauman A et al (2006) Physical activity measurement – a primer for health promotion. Int Un Hlth Promot Educ 13:92–103
Buller DB (2006) Diffusion and dissemination of physical activity recommendations and programs to world populations. Am J Prev Med 31:S1–S4
Cuijpers P, de Graaf I, Bohlmeijer E (2005) Adapting and disseminating effective public health interventions in another country: towards a systematic approach. Eur J Public Health 15:166–169
Dan BB (2008) Dealing with the public and the media. In: Gregg MB (ed) Field epidemiology, 3rd edn. Oxford University Press, Oxford, pp 1–572. ISBN 9780195313802
Dearing JW et al (2006) A convergent diffusion and social marketing approach for disseminating proven approaches to physical acivity promotion. Am J Prev Med 31:S11–S23
Ellis P et al (2005) A systematic review of studies evaluating diffusion and dissemination of selected cancer control interventions. Health Psychol 24(5):488–500
Estabrooks PA, Glasgow RE (2006) Translating effective clinic-based physical activity interventions into practice. Am J Prev Med 31:S45–S56
Glasgow RE, Vogt TM, Boles SM (1999) Evaluating the public health impact of health promotion interventions: the RE-AIM framework. Am J Public Health 89:1322–1327
Loukissas J (2011) When epidemiologists talk to the press and public. Paper presented at the 3rd North American Congress of epidemiology, Montreal, 24 June 2011 (Oral presentation)
McQueen D, Puska P (2003) Global behavioral risk factor surveillance. Kluwer Academic/Plenum, New York, pp 1–262. ISBN 9780306477775
Nelson DE et al (1998) Objectives and design of the behavioral risk factor surveillance system. In: Proceedings of the American statistical association section on survey research methods, Dallas TX, 9–13 August 1998
Oz MC (2010) How surgery taught me about media. World J Surg 34:635–636
RE-AIM Checklist for Study or Intervention Planning. National Cancer Institute, National Institutes of Health, Bethesda, MD, USA. http://www.crn-ccrc.org/design-and-methods/tools/checklists.aspx. Accessed Sept 2012
RE-AIM Planning Tool. National Cancer Institute, National Institutes of Health, Bethesda MD. http://www.crn-ccrc.org/design-and-methods/tools/checklists.aspx. Accessed Sept 2012
Rogers EM (2003) Diffusion of innovations, 5th edn. The Free Press, New York, pp 1–512. ISBN 9780743222099
Scanfield D et al (2010) Dissemination of health information through social networks: Twitter and antibiotics. Am J Infect Control 38:182–188
Waters R et al (2009) Engaging stakeholders through social networking: how non-profit organizations are using Facebook. Public Relat Rev 35:102–106
White E, Armstrong BK, Saracci R (2008) Principles of exposure measurement in epidemiology. Collecting, evaluating, and improving measures of disease risk factors, 2nd edn. Oxford University Press, Oxford, pp 1–428. ISBN 9780198509851
Yancey A, Ory MG, Davis SM (2006) Dissemination of physical activity promotion interventions in underserved populations. Am J Prev Med 31:S82
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2013 Springer Science+Business Media Dordrecht
About this chapter
Cite this chapter
Brestoff, J.R., Van den Broeck, J., Hoaglin, M.C., Becker, N. (2013). Dissemination to Stakeholders. In: Van den Broeck, J., Brestoff, J. (eds) Epidemiology: Principles and Practical Guidelines. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-5989-3_30
Download citation
DOI: https://doi.org/10.1007/978-94-007-5989-3_30
Published:
Publisher Name: Springer, Dordrecht
Print ISBN: 978-94-007-5988-6
Online ISBN: 978-94-007-5989-3
eBook Packages: MedicineMedicine (R0)