Abstract
The aims of advertising are —
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(a)
to draw the attention of the public, or a section of the public, to the availability and utility of a product or service, thus creating a demand for it, and
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(b)
to keep the product or service in the public eye so as to maintain or increase its market share.
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References
Prices, Costs and Margins in the Production and Distribution of Proprietary Non-ethical Medicines, HC469, HMSO 1978, paragraph 9. 2
Report of the Committee of Enquiry into the Relationship of the Pharmaceutical Industry with the National Health Service. Cmnd 3410, 1967
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© 1986 MTP Press Limited
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Harrison, I.H. (1986). Promotion of Sales of Medicinal Products. In: The Law on Medicines. Springer, Dordrecht. https://doi.org/10.1007/978-94-009-4141-0_18
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DOI: https://doi.org/10.1007/978-94-009-4141-0_18
Publisher Name: Springer, Dordrecht
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