Abstract
Few principles are more central to economic analysis than the sovereignty of consumer choice. Nonetheless economists’ acceptance of consumer choice has sometimes been suspended. The most recent example of this response to choices that does not adhere to simple economic models concerns peoples’ decisions involving environmental and natural resources elicited with contingent valuation (CV) surveys.1 Ignoring consumer sovereignty in these situations has been explained as necessary because the underlying choices are inconsistent with rational behavior.2 This argument overstates the power of economic theory to explain choices. Tests of the internal consistency of choices require auxiliary assumptions in addition to the simple axioms underlying revealed preference theory to formulate empirical hypotheses. As a consequence, these consistency tests actually evaluate composite hypotheses (the internal consistency condition plus the relevant auxiliary assumptions). Behavior judged as inconsistent based on an internal consistency condition could also arise from a violation in one or more of the required additional assumptions for the test. For example, testing internal consistency of choices using a subset of the commodities a household consumes requires that one assume separability of preferences.3
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Kopp, R.J., Smith, V.K. (1997). Constructing Measures of Economic Value. In: Kopp, R.J., Pommerehne, W.W., Schwarz, N. (eds) Determining the Value of Non-Marketed Goods. Studies in Risk and Uncertainty, vol 10. Springer, Dordrecht. https://doi.org/10.1007/978-94-011-5364-5_5
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