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An Insider View on the Making of the First French National Information Campaign About Depression

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Sadness or Depression?

Part of the book series: History, Philosophy and Theory of the Life Sciences ((HPTL,volume 15))

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Abstract

The first national public health information campaign on depression – “Depression, know more about it to get out of it” – was implemented in France in 2007, nearly 20 years after the first campaign on this topic was initiated in the United States by the NIMH. The chapter is based on an observant participation by the author, who has been involved in the making of the campaign at all stages and levels of its design and implementation; it will present the multiple logics that occurred in shaping the campaign messages for the general public and health professionals.

The chapter will examine the exchanges and documents (e-mails, meetings, forums, successive versions of the final documents…) produced by and between the various stakeholders involved in the design of the campaign during the entire process (experts from different backgrounds, professional associations, government agencies, institutes of quantitative and qualitative surveys, user groups, communication departments and agencies, designers, health professionals of various types, depressed people, general public…) and their contributions to the making of the final content of the campaign.

We will particularly highlight how conflicts are negotiated between apparently irreconcilable positions of actors whose ideological presuppositions, professional interests, working methods, and categories of analysis diverge, within a EBM framework strictly imposed by the public health agency supporting the campaign, and the constraints that this whole system imposed on the answer that could be proposed to the original question: “Depression, how to get out of it?”.

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Notes

  1. 1.

    Depression, knowing more about it to get out of it.

  2. 2.

    Depression Awareness, Recognition and Treatment.

  3. 3.

    National Depression Screening Day.

  4. 4.

    Direction Générale de la Santé.

  5. 5.

    Direction Générale de l’Action Sociale.

  6. 6.

    Direction de l’Hospitalisation et de l’Organisation des Soins.

  7. 7.

    Direction de la Recherche, des Etudes, de l’Evaluation et des Statistiques.

  8. 8.

    Haute Autorité de Santé.

  9. 9.

    Agence Française de Sécurité Sanitaire des Produits de Santé.

  10. 10.

    Institut National de la Santé et des Recherches Médicales.

  11. 11.

    http://www.info-depression .fr/

  12. 12.

    http://www.ch-sainte-anne.fr/site/centrhosp/usagers/maison.html

  13. 13.

    http://www.france-depression .org/

  14. 14.

    http://psydoc-fr.broca.inserm.fr/

  15. 15.

    http://www.psychologues-psychologie.net/

  16. 16.

    http://www.ff2p.fr/

  17. 17.

    http://www.ecoledesparents.org/

  18. 18.

    http://www.infosuicide.org/

  19. 19.

    http://www.unafam.org/

  20. 20.

    http://www.inserm.fr/qu-est-ce-que-l-inserm/missions-de-l-institut/mission-expertise

  21. 21.

    http://ansm.sante.fr/

  22. 22.

    http://www.has-sante.fr

  23. 23.

    Received 29 janvier 2007.

  24. 24.

    All the mails used in this chapter were originally written in french, and translated in english by the author of this chapter.

  25. 25.

    http://www.causefreudienne.net/

  26. 26.

    “Camenbert” is a French cheese made from unpasteurized cow milk that is quite strong in taste and smell. It is taken here as representative of a (supposed) French culture that would like and accept strong real things (psychoanalytical psychopathology) as opposed to a (supposed) American culture that would produce only pasteurized safe, fake, and tasteless things (DSM psychopathology).

  27. 27.

    About the section between /* and */ that is from cognitive-behavioral inspiration, the added comment is « non sense ».

  28. 28.

    An equivalent of the Surgeon General in the USA.

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Authors and Affiliations

  1. French National Scientific Research Center, Cermes3 (Centre de recherche, médecine, sciences, santé, santé mentale, société), Paris, France

    Xavier Briffault

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  1. Silver School of Social Work and Department of Psychiatry, New York University, New York, New York, USA

    Jerome C. Wakefield

  2. Department of Philosophy, SPH Laboratory, Université Bordeaux Montaigne, Pessac, Gironde, France

    Steeves Demazeux

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Briffault, X. (2016). An Insider View on the Making of the First French National Information Campaign About Depression. In: Wakefield, J., Demazeux, S. (eds) Sadness or Depression?. History, Philosophy and Theory of the Life Sciences, vol 15. Springer, Dordrecht. https://doi.org/10.1007/978-94-017-7423-9_10

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