Abstract
This chapter further develops aspects of the discussion introduced in Chap. 4 by shifting the focus from economic development and regeneration to related but distinct questions about image and culture. At its simplest, this is reflected in the relationship between universities and the ‘image’ of the places within which they are located. The greater the cultural attractiveness of a region, the greater the opportunities are for attracting students, businesses and influencing wider perceptions both nationally and internationally. Image is a common discourse running through our case studies, particularly in the context of university branding as each seeks to sell itself to students, but also to position itself in a range of national and global hierarchies and league tables.
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Brennan, J., Cochrane, A., Lebeau, Y., Williams, R. (2018). Image, Culture and the Drivers and Resistances to Change. In: The University in its Place. Springer, Dordrecht. https://doi.org/10.1007/978-94-024-1296-3_5
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DOI: https://doi.org/10.1007/978-94-024-1296-3_5
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