Manufacturing Magic Bullets

Abstract

Indigenous drug manufacturers in both China and India are bringing large number of products into the market related to particular sex. The major selling points for these products are natural and herbal content and no side-effect. For man, most of these products are related to power and energy, sexual energy in particular. Many products are focusing men’s premature ejaculation, impotence problem, erectile dysfunction, vigour and vitality, quick recovery from weakness, and boosting energy through revitalizing body. Through the process of manufacturing energy boosting products these drug companies are problematically masculinising indigenous medicine . At the same time, there is huge development of women related products particularly focusing body and beauty . Women’s body has been transformed from a medicalized to a natural body for beauty by these drug manufacturers. They are instrumental in redefining women’s body from a reproductive to a beautiful body which equate beauty with health . The major products line for women ranges from beauty related cream to sliming products, hair care , body care, tooth care and skin care.