Abstract
Linguistic features can be analyzed at three levels: vocabulary, grammar and intertextuality. (“Intertextuality” is a concept which describes how one text triggers the reader to draw on other previous texts to fill out the meaning.) This chapter, which examines the ideological features, will present findings on vocabulary, grammar and intertextuality with supplementary information given in the Appendices.
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© 2017 Shanghai Jiao Tong University Press and Springer Nature Singapore Pte Ltd.
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Wang, C. (2017). Understanding Verbal Discourse of the Chinese Household Appliance Advertising. In: Critical Discourse Analysis of Chinese Advertisement. Springer, Singapore. https://doi.org/10.1007/978-981-10-4621-6_5
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DOI: https://doi.org/10.1007/978-981-10-4621-6_5
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