Abstract
Literature suggests that anthropomorphic (humanlike) shapes in product appearance may be fruitful to design a product. However, anthropomorphism may have either positive or negative consequence in market. Novelty is an aesthetic dimension which may cause acceptance of an anthropomorphic product in market, due to attractiveness of the product. The present study was conducted to investigate whether anthropomorphic product appearance causes a high level of perceived novelty; thus, the higher level of perceived attractiveness and product choice. Results of the present study revealed that users perceived a higher level of novelty in product due to a higher level of anthropomorphism. It was also evident that users perceived the product as more attractive which had a higher level of novelty in appearance. Eyetracking study indicated that average fixation counts and fixation durations were higher in the case of television which had a higher level of novelty. Further, people choose the product (television) which had a higher level of novelty and attractiveness. Hence, novelty is the basis of making anthropomorphic product attractive and anthropomorphic product choice.
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Chowdhury, A., Chakrabarti, D., Karmakar, S. (2018). Anthropomorphic Televisions Are More Attractive: The Effect of Novelty. In: Ray, G., Iqbal, R., Ganguli, A., Khanzode, V. (eds) Ergonomics in Caring for People. Springer, Singapore. https://doi.org/10.1007/978-981-10-4980-4_30
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DOI: https://doi.org/10.1007/978-981-10-4980-4_30
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