Abstract
Since the middle 1980s, academic commentators have started to relate and study the significance of organisational performance particularly with respect to competitiveness and business success. Generally, several theories have been identified by strategic management scholars to elucidate the concept of competitive advantage. This chapter elaborates the underpinning theories of competitive advantage comprising resource-based view (RBV) and dynamic capability view (DCV) to justify the importance of firm resources and capabilities in realising the business success of Malaysian housing developers. Drawing on the theoretical constituents, three emerging themes were recognised, i.e. (1) characteristics of owner-managers, (2) firm resources and management and (3) external factors. Based on the research conducted in Malaysian housing development industry, each theme will be concisely discussed under related subsections, encompassing various components such as demographic profiles, positive traits, land bank, strategy and planning, market analysis, financial management, social network, marketing principles, quality products, innovative projects, firm’s reputation, housing price, project location, government roles, macroeconomic indices and external fund.
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Jaafar, M., Nuruddin, A.R., Syed Abu Bakar, S.P. (2018). Private Housing Developers and Their Competitive Advantage. In: Business Sustainability Model for Malaysian Housing Developers. Springer, Singapore. https://doi.org/10.1007/978-981-10-5266-8_1
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DOI: https://doi.org/10.1007/978-981-10-5266-8_1
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