Skip to main content

Commercial Ethnography: What Are Education Researchers Doing in the Mall?

  • Chapter
  • First Online:
Learning Cities

Part of the book series: Cultural Studies and Transdisciplinarity in Education ((CSTE,volume 8))

  • 547 Accesses

Abstract

This chapter presents an argument that commercial environments and activity systems are important contexts in which children learn how to participate and negotiate within social relations of consumption. It challenges the view that young children should be sheltered from participation in consumer culture and presents cases illustrating children’s experiences and meaning-making. The analysis is drawn from two projects. The first, ‘We Love Old Things’, used drama methods to engage kindergarten children in sharing and talking about objects of personal significance. The second, ‘Children as Citizens’, involved kindergarten children in place-based learning through activities such as excursions, map making and model town making.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Beder, S. (2009). This little kiddy went to market: The corporate capture of childhood. Sydney: University of New South Wales Press.

    Google Scholar 

  • Cook, D. T. (2003). Spatial biographies of children’s consumption: Market spaces of childhood in the 1930’s and beyond. Journal of Consumer Culture, 3(2), 147–169.

    Article  Google Scholar 

  • Dyson, A. H. (1993). Social worlds of children learning to write in an urban primary school. New York: Teachers College Press.

    Google Scholar 

  • Dyson, A. H. (1997). Writing superheroes: Contemporary childhood, popular culture, and classroom literacy. New York: Teachers College Press.

    Google Scholar 

  • Epp, A., & Price, L. (2008). Family identity: A framework of identity interplay in consumption practices. Journal of Consumer Research, 35(1), 50–70.

    Article  Google Scholar 

  • Gillette, H., Jr. (1985). The evolution of the planned shopping center in suburb and city. Journal of the American Planning Association, 51(4), 449–460.

    Article  Google Scholar 

  • Lave, J., & Wenger, E. (2002). Legitimate peripheral participation in communities of practice. In R. Harris, F. Reeve, A. Hanson, & J. Clarke (Eds.), Supporting lifelong learning Vol 1: Perspectives on learning (pp. 111–126). London/New York: Routledge.

    Google Scholar 

  • Lefebvre, H. (2009). Everyday life in the modern world (S. Rabinovich, Trans., 2nd ed.). New Brunswick: Transaction.

    Google Scholar 

  • Lynn, S. (2004). Consuming kids: Protecting our children from the onslaught of marketing and advertising. New York: Anchor Books.

    Google Scholar 

  • Marsh, J., & Thompson, P. (2001). Parental involvement in literacy development: Using media texts. Journal of Research in Reading, 24(3), 266–278.

    Article  Google Scholar 

  • Mick, D. G., Burroughs, J., Hetzel, P., & Brannen, M. Y. (2004). Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics. Semiotica, 152(1), 1–74.

    Article  Google Scholar 

  • Nichols, S., & Rainbird, S. (2013). The mall, the library and the church: Inquiring into the resourcing of early learning through new spaces and networks. International Journal of Qualitative Studies in Education, 26(2), 198–215.

    Article  Google Scholar 

  • Nichols, S., & Snowden, C. (2015). ‘We don’t tend to have that here’: Exploring child and adult relationships to trans-contextual objects in early childhood education institutions. Social Semiotics, 25(4), 465–483.

    Article  Google Scholar 

  • Nichols, S., Nixon, H., & Rowsell, J. (2009). The ‘good’ parent in relation to early childhood literacy: Symbolic terrain and lived practice. Literacy, 43(2), 65–74.

    Article  Google Scholar 

  • Nichols, S., Rowsell, J., Rainbird, S., & Nixon, H. (2012). Resourcing early learners: New networks, new players. New York: Routledge.

    Google Scholar 

  • Ogata, A. (2008). Building imagination in postwar American children’s rooms. Studies in the Decorative Arts, 16(1), 126–142.

    Article  Google Scholar 

  • Ricouer, P. (1980). Narrative time. Critical Inquiry, 7(1), 169–190.

    Article  Google Scholar 

  • Seiter, E. (1993). Sold separately: Parents and children in consumer culture. New Brunswick: Rutgers University Press.

    Google Scholar 

  • Shankar, S. (2006). Metaconsumptive practices and the circulation of objectifications. Journal of Material Culture, 11(3), 293–317.

    Article  Google Scholar 

  • Wohlwend, K. (2009a). Damsels in discourse: Girls consuming and producing identity texts through Disney princess play. Reading Research Quarterly, 44(1), 57–83.

    Article  Google Scholar 

  • Wohlwend, K. (2009b). Early adopters: Playing new literacies and pretending new technologies in print-centric classrooms. Journal of Early Childhood Literacy, 9(2), 117–140.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Sue Nichols .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2018 Springer Nature Singapore Pte Ltd.

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Nichols, S. (2018). Commercial Ethnography: What Are Education Researchers Doing in the Mall?. In: Nichols, S., Dobson, S. (eds) Learning Cities. Cultural Studies and Transdisciplinarity in Education, vol 8. Springer, Singapore. https://doi.org/10.1007/978-981-10-8100-2_9

Download citation

  • DOI: https://doi.org/10.1007/978-981-10-8100-2_9

  • Published:

  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-10-8098-2

  • Online ISBN: 978-981-10-8100-2

  • eBook Packages: EducationEducation (R0)

Publish with us

Policies and ethics