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Ethnic Media and the Social Incorporation of New Americans

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The Communication Crisis in America, And How to Fix It

Abstract

Ethnic media are growing in size, audience, and visibility worldwide, as well as in the USA. Ethnic media have historically, and still actively, supported the integration of immigrant and ethnic populations into the social fabric of US society by serving the critical information needs (CINs) of these populations across the USA. Because mainstream media are interested in appealing to the broadest possible audience, they tend to overlook CINs specific to these vulnerable populations. As a result, ethnic media are a crucial feature of the media landscape for many Americans. In addition to efforts to stabilize the ethnic media sector by recognizing them as legitimate players in media markets across the country, efforts to directly support ethnic media operations are also necessary.

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Matsaganis, M.D., Katz, V.S. (2016). Ethnic Media and the Social Incorporation of New Americans. In: Lloyd, M., Friedland, L. (eds) The Communication Crisis in America, And How to Fix It. Palgrave Macmillan, New York. https://doi.org/10.1057/978-1-349-94925-0_6

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