Identifying Growth Opportunities

Abstract

Companies need to make sure that their Growth Opportunities reflect the capability of the business as well as being sufficiently large to justify investment in time and resources. Growth is not about getting new customers. It is about getting sustainable new business. Gaining new customers is far more expensive than retaining existing customers. In both cases, customers that are bought by the business are the most fickle and provide the lowest returns. Organisations that genuinely offer real and perceived customer value must ensure that all new growth opportunities are based on maintaining the same focus (providing long term customer value).