Abstract
The growth in electronic business with the rise of the internet has been nothing short of phenomenal. This has created unprecedented access to markets in the form of consumers and companies. The nature of the internet has enabled organisations to develop extended relationships with consumers and for organisations to further interact with their business partners, suppliers and other organisations. Electronic markets are characterised by the buying and selling of goods and services but, in addition, the internet has become a vehicle for electronic collaboration through electronic markets that exchange information and knowledge. These electronic markets are the theme for this book.
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© 2009 Craig Standing
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Standing, C. (2009). Online Retailing, Electronic Marketplaces and Electronic Collaboration. In: Standing, C. (eds) Electronic Markets. Palgrave Macmillan, London. https://doi.org/10.1057/9780230274235_1
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DOI: https://doi.org/10.1057/9780230274235_1
Publisher Name: Palgrave Macmillan, London
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