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Beyond Sushi and Tempura: An Overview of the Japanese Food Market

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Japanese Consumer Dynamics

Abstract

Offering fresh vegetables, fruits and daily food items such as milk and eggs, Fujitake Fresh Shop in Sendai, a city of approximately one million inhabitants in Northern Japan, caters to customers living in the immediate neighbourhood. Housewives especially visit the store on a regular basis to shop for daily small amounts of fresh food, which also provides them with an opportunity for a chat with the owners of the store, a married couple in their fifties.

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Authors
  1. Stephanie Assmann
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Editor information

Editors and Affiliations

  1. Sophia University, England

    Parissa Haghirian (Associate Professor of International Management) (Associate Professor of International Management)

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© 2011 Stephanie Assmann

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Assmann, S. (2011). Beyond Sushi and Tempura: An Overview of the Japanese Food Market. In: Haghirian, P. (eds) Japanese Consumer Dynamics. Palgrave Macmillan, London. https://doi.org/10.1057/9780230302228_9

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