Abstract
Creativity is the process of generating, developing and transforming ideas into something valuable. It is the art of coming up with new ideas and the discipline of giving them shape to the point of value materialization. Creativity is not an object in itself, it is a process that can be analyzed, understood, tested, measured and managed.
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References
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© 2010 Roberto Álvarez del Blanco
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del Blanco, R.Á. (2010). Give Yourself that Personal Touch: Creativity, Aesthetics and Optimism. In: Personal Brands. Palgrave Macmillan, London. https://doi.org/10.1057/9780230302877_7
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DOI: https://doi.org/10.1057/9780230302877_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-32226-8
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