Abstract
As we have already mentioned, Guinness has been able to remain in its industry for more than 250 years. We cannot account for this with a macro industry analysis as presented in the previous chapter. To gain an insight into the competitive situation of Guinness (or any other company) we need a finer, more specific industry analysis.
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© 2011 Xavier Gimbert
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Gimbert, X. (2011). Industry Analysis (II): Micro. In: Think Strategically. Palgrave Macmillan, London. https://doi.org/10.1057/9780230307568_7
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DOI: https://doi.org/10.1057/9780230307568_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-33003-4
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