Abstract
I hear you sigh, dear reader, as you read the title of this chapter ‘Phew, finance, this is boring. Let’s quickly skim over these pages and move to marketing, brands and the glitzy lights of the catwalk.’
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© 2012 Giulio Pizzini
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Pizzini, G. (2012). Finance Survival Guide: Value Creation and Piña Coladas. In: Hoffmann, J., Coste-Manière, I. (eds) Luxury Strategy in Action. Palgrave Macmillan, London. https://doi.org/10.1057/9780230361546_4
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DOI: https://doi.org/10.1057/9780230361546_4
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-34653-0
Online ISBN: 978-0-230-36154-6
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)