The Dollar and Coca-Cola are Both Brand Names

Abstract

The money-producing industry is like the soda pop industry; a large number of firms make a similar product. Soda pop is basically carbonated colored water. One brand of pop is a good substitute for another; Coke and Pepsi compete vigorously for the same customers. Each popproducing firm strives to make its brands attractive; the product is available in large, small, and medium-sized packages, and in bottles and cans. The packages are attractively designed. Once a product is successful, variants or extensions are developed — Coke begat Diet Coke, and then Caffeine Free Coke, and then Diet Caffeine Free, and then Classic Coke.