Abstract
None of the ideas or tools discussed in this book makes sense if we cannot convert them into profits: the virtual only becomes valuable in practice – rather than in theory – when we can translate its potential into hard cash. It therefore seems appropriate, in this last chapter on the toolkit for the virtual business manager, to address this issue explicitly.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Notes
Annie Brooking and Enrico Motta, ‘A Taxonomy of Intellectual Capital and a Methodology for Auditing It’. Paper presented to the 17th Annual National Business Conference, McMaster University, Hamilton, Ontario, Canada, 24–26 January, 1996.
John Perry Barlow, ‘Everything you know about Intellectual Capital is Wrong’, Wired, March, 1994.
Peter Martin, Financial Times, 13 November, 1997.
Copyright information
© 1998 Fiona Czerniawska and Gavin Potter
About this chapter
Cite this chapter
Czerniawska, F., Potter, G. (1998). Selling Your Virtual Assets. In: Business in a Virtual World. Palgrave Macmillan, London. https://doi.org/10.1057/9780230509337_17
Download citation
DOI: https://doi.org/10.1057/9780230509337_17
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-40498-8
Online ISBN: 978-0-230-50933-7
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)