Abstract
Peru is the birthplace of many civilizations and the Latin American country with the richest historical past. There is evidence that nomadic hunters inhabited the land in 20000 BC. The development of agriculture began in 3000 BC with the cultivation of cotton, chili peppers, beans and squashes, and archaeological findings show that pottery, weaving, fishing and horticulture were well-advanced. The peoples of Moche and Nazca left enigmatic proof of their existence in the form of massive pyramids and the giant Nazca Lines. The indigenous Wari people were militarily strong and conquered and subdued other peoples living in present-day Peru. Subsequently the Chimu, Chachapoyas, Chanka and Cuzco formed independent kingdoms.
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Recommended reading
Arce, M. (2005) Market Reform in Society: Post-Crisis Politics and Economic Change in Authoritarian Peru (University Park, PA: Penn State University Press).
De Diaz-Limaco, J. (1998) Peru in Focus: A Guide to the People, Politics and Culture (New York, NY: Interlink Books).
Peru Country Study Guide (2002) (Washington, DC: International Business Publications).
Peru Export—Import Trade and Business Directory (2004) (Lightning Source UK).
Sheahan, J. (1999) Searching for a Better Society: Peruvian Economy since 1950 (University Park, PA: Penn State University Press).
Wise, C. (2003) Reinventing the State: Economic Strategy and Institutional Change in Peru (Whitewater, Mich.: University of Michigan Press).
Ypeij, A. (1999) Producing against Poverty: Female and Male Micro-entrepreneurs in Lima, Peru (Amsterdam: Amsterdam University Press).
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© 2005 Marin Alexandrov Marinov
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Marinov, M. (2005). Marketing in Peru. In: Marketing in the Emerging Markets of Latin America. Palgrave Macmillan, London. https://doi.org/10.1057/9780230511859_6
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DOI: https://doi.org/10.1057/9780230511859_6
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