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Vision, Image, Reputation and Relationships: Critical Drivers in Developing an Airport City

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Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Abstract

This paper focuses on the vision, image, reputation and relationships of an Australian airport corporation developing an airport city. The four constructs (vision, image, reputation and relationships) and links between them underpinned a conceptual model for this pre-structured case research (Yin, 1994). Depth interviews with 60 government and business stakeholders were supplemented with interviews and focus groups among middle managers. A reputation scale based on the Harris-Fombrun Reputation Quotient (Fombrun, Gardberg and Sever, 2000), Australia’s Reputex research (Reputation Measurement, 2004) and other studies featured in this research. Results showed mixed understandings of the vision, and strong viewpoints about the negotiating style of airport executives impacted upon image, reputation and relationships. However, high reputation scores were attached to leadership, management and economic stability, with lower scores attributed to social responsibility and inclusiveness. Reputation scores were marginally lower in government where more negative images and debates about the vision featured.

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Authors
  1. Robyn Stokes
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Editor information

Editors and Affiliations

  1. Brunel Business School, UK

    T. C. Melewar

  2. ITU Faculty of Management, Turkey

    Elif Karaosmanoğlu

Copyright information

© 2008 Robyn Stokes

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Cite this chapter

Stokes, R. (2008). Vision, Image, Reputation and Relationships: Critical Drivers in Developing an Airport City. In: Melewar, T.C., Karaosmanoğlu, E. (eds) Contemporary Thoughts on Corporate Branding and Corporate Identity Management. Palgrave Macmillan, London. https://doi.org/10.1057/9780230583221_5

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