Abstract
Ambition and aspirations gain power and energy when they become more specific. The wish to be successful by itself provides no guidance for action. To be successful at what, or as what? To be successful tomorrow, the day after or in five years’ time? And what do you mean by success? How will you know when you’re successful?
You need to be clear what your unique competitive advantage is, and target the companies that need that quality.
Richard Olver, chairman, BAE Systems plc
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References
“The woman who shook the City,” Sunday Times, October 26, 2006.
Managing Knowhow, Karl-Erik Sveiby and Tom Lloyd, Bloomsbury, 1987.
Understanding Organizational Behaviour, Chris Argyris, Dorsey Press, 1960.
“Missing out,” People Management, August 9, 2007.
http://www.cipd.co.uk/nedresource/information/corpgov.htm.
The New Organizational Wealth: Managing and Measuring Knowledge-based Assets, Karl-Erik Sveiby, Berrett-Koehler, 1997.
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© 2008 Peninah Thomson, Jacey Graham and Tom Lloyd
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Thomson, P., Graham, J., Lloyd, T. (2008). A sense of direction. In: A Woman’s Place is in the Boardroom. Palgrave Macmillan, London. https://doi.org/10.1057/9780230583955_6
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DOI: https://doi.org/10.1057/9780230583955_6
Publisher Name: Palgrave Macmillan, London
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