Representation, Beliefs and Identities

Abstract

The ways in which a group represents campaign messages can be vital to its success. The more effective a group’s communication, the more likely it is to capture public, media or political attention. Social movement scholars, in a body of work that deals specifically with the framing of movement messages, indicate that movement groups typically attempt to align their claims with values and beliefs held widely across the population.¹ By doing so, they may reap the rewards of popular backing and wider participation.