Abstract
George W. Bush sharpened his political skills through his unique political experiences: high-level work in two Senate campaigns, his l978 try for a House seat, and his father’s 1988 presidential campaign, when he worked closely with political consultant Lee Atwater. The Bush team carefully crafted the image of a strong, successful governor, enacting his “compassionate conservative” agenda through a Democrat-dominated Texas legislature. His impressive l998 reelection in Texas featured sizeable gains among women and minorities, voter groups that often shunned GOP candidates.
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© 2008 Robert Swansbrough
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Swansbrough, R. (2008). White House Quest: Selling the Son. In: Test by Fire. The Evolving American Presidency Series. Palgrave Macmillan, New York. https://doi.org/10.1057/9780230611870_4
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DOI: https://doi.org/10.1057/9780230611870_4
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-0-230-60100-0
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