Abstract
Many foreign companies think that they manage their Chinese partners, but it’s often a different picture on the ground in China. This chapter proposes a “Build in Three Steps” approach — namely, strategic mindset, strategic objective and added value, and corporate resources and commitment — for a more effective management of Chinese partners.
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© 2013 Lub Bun Chong
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Chong, L.B. (2013). Three Steps to Laying the Cornerstones. In: Managing a Chinese Partner. Palgrave Macmillan, London. https://doi.org/10.1057/9781137005823_8
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DOI: https://doi.org/10.1057/9781137005823_8
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-43485-5
Online ISBN: 978-1-137-00582-3
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