Abstract
The green communication discourse is housed in the domain of communication for sustainable development. Sustainable development is seen as a process of change guided by a number of values or principles. A strategic document entitled “Caring for the Earth”, a strategic plan for a sustainable future prepared by the International Union for the Conservation of Nature (IUCN), the United Nations Environment Programme (UNEP) and the World Wildlife Fund (WWF) (1989, 2000) defines it as: “A kind of development that provides real improvements in the quality of human life and at the same time conserves the vitality and diversity of the Earth. Living sustainably depends on a duty to seek harmony with other people and with nature.”
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© 2013 Henri-Count Evans
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Evans, HC. (2013). Factors that Stand in the Way of Green Communication in Africa. In: Servaes, J. (eds) Sustainable Development and Green Communication. Palgrave Macmillan, London. https://doi.org/10.1057/9781137329417_10
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DOI: https://doi.org/10.1057/9781137329417_10
Publisher Name: Palgrave Macmillan, London
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