Abstract
Since the 2006 World Cup the figure of the ‘wag’ (wife and girlfriend) has become a term used to describe all footballers’ wives. The following quote demonstrates how the wag has become a symbol that represents a caricatured and exaggerated female figure and has become a media phenomenon:
A typical WAG is recognised by her fake tan, hair extensions, oversized sunglasses and the arm-breaking, oversized designer bag she is carrying. Some Wags have managed to turn their status into a ‘job’. Wayne Rooney’s bride-to-be Coleen has a reported £8 million fortune thanks to a perfume range, book, TV and fitness DVD deals and a column in Closer magazine.
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© 2014 Estate of Jennifer Bullen
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Bullen, J. (2014). Introduction. In: Media Representations of Footballers’ Wives. Palgrave Macmillan, London. https://doi.org/10.1057/9781137335692_1
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DOI: https://doi.org/10.1057/9781137335692_1
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-46319-0
Online ISBN: 978-1-137-33569-2
eBook Packages: Palgrave Media & Culture CollectionLiterature, Cultural and Media Studies (R0)