Final Words: Challenges and Opportunities

Abstract

The journey we have taken you on in this book has encouraged you, at every step of the way, to adopt coaching as your preferred approach in your mission to drive innovation. Now the real challenge starts as you bring everything together and integrate coaching tools and techniques into your everyday way of doing things, to foster great work by opening the door to creativity, idea generation and the kind of bigger thinking that is essential for innovation.

Innovation is something that should be at the forefront of everyone’s mind. According to Scott Antony, writing in The Little Black Book of Innovation, “In today’s world, innovation is not a choice. If you do not innovate, you are sowing the seeds of your own destruction.” (Antony, 2012, p. 28).