Abstract
Following the grounding of the oil tanker Exxon Valdez in 1989, the company and its chief executive, Lawrence Rawl, greatly mishandled the public relations response to the incident. The company’s executives attempted to use several of William Benoits image restoration strategies, such as minimization and bolstering in an attempt to deflect the negative publicity surrounding the event.
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Notes
David E. Williams and Glenda Treadaway. “Exxon and the Valdez Accident: A Failure in Crisis Communication,” Communications Studies, 43 (Spring 1992), pp. 56–64.
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© 2014 Mark L. Robinson
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Robinson, M.L. (2014). The Exxon Valdez: A Failure in Brand Crisis Leadership. In: Marketing Big Oil: Brand Lessons from the World’s Largest Companies. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137388070_8
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DOI: https://doi.org/10.1057/9781137388070_8
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-48226-9
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