Abstract
Chapter 3 introduces feminist theory and explores traditional media frames and stereotypes of women. After addressing media coverage of women in general, the chapter turns to portrayals of Black women in particular through the lens of Black Feminist theory. Stereotypes of this segment of women offer a rich source of content to analyze. Demonstrating how stereotypes have an impact on media coverage of various issues, many journalists used the angry Black woman archetype in their narratives of Michelle Obama during the 2007–2008 presidential primaries, which is the focus of this chapter’s case study.
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© 2014 Mia Moody-Ramirez and Jannette L. Dates
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Moody-Ramirez, M., Dates, J.L. (2014). A Feminist Reading of Mass Media. In: The Obamas and Mass Media: Race, Gender, Religion, and Politics. Palgrave Pivot, New York. https://doi.org/10.1057/9781137404930_4
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DOI: https://doi.org/10.1057/9781137404930_4
Publisher Name: Palgrave Pivot, New York
Print ISBN: 978-1-349-48751-6
Online ISBN: 978-1-137-40493-0
eBook Packages: Palgrave Media & Culture CollectionLiterature, Cultural and Media Studies (R0)