Red Guards with Credit Cards: Merge Planning and Market the Fusion Way

Abstract

Beijing, 1992. It was a cold, dreary late winter day. As I peered out through my office window, the city looked grey-yellowish and flat. Nobody could foresee that vast construction sites would sprawl in every direction over the coming years, devouring all that low-rise space. My office was located in the China World Trade Center, a single lonely modern tower rising over China’s capital. A decade later, the China World Trade Center would be dwarfed in a vast sea of high-rises.