Abstract
Google and Facebook and a host of other digital media have disrupted the marketing communications profession. The two companies, each in its own unique way, have changed the game. While it is tempting to dismiss popular digital fads, the impact of Google and Facebook goes way beyond their respective numbers of visitors or valuations. They have reshaped mass communications globally and opened up opportunities for marketers to execute more accountable, influential, and multidimensional campaigns.
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Notes
John Battelle, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (New York: Penguin, Portfolio, 2005), 4.
David A. Vise and Mark Malseed, The Google Story (New York: Bantam Dell, 2005), 118.
Ken Auletta, Googled: The End of the World as We Know It (Boston: Penguin, 2009).
Kirkpatrick, The Facebook Effect: The Inside Story of the Company That Is Connecting the World (New York: Simon & Schuster, 2010), 210.
Brian Morrissey, “Success Factors for Brands on Facebook,” Adweek.com, October 12, 2009.
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© 2014 Antony Young
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Young, A. (2014). Google and Facebook. In: Brand Media Strategy. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137447715_2
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DOI: https://doi.org/10.1057/9781137447715_2
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