Abstract
This chapter describes a team project which requires students to analyse the prospects for a fast-moving consumer good (FMCG) in Africa, an area often overlooked when we speak about emerging markets. This project was created to serve three learning goals. First, to give students experience in analysing less-understood markets through secondary research; second, for them to learn specifically about African markets; and third, for them to learn more about working in teams. Although I have developed it and described it as used in an undergraduate International Marketing course, the structure could be used in any International Business course where team projects are used to research and analyse management practices, economics, logistics, and the like in a given geographic area.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Alon, I. & Currie, D. M. (2011). Estimating demand in emerging markets for Kodak Express. London, Ontario, Canada: Ivey Publishing.
Andrew, B., Plachta, S., Salud, L. & Pugh, C. M. (2012). Development and evaluation of a decision-based simulation for assessment of team skills. Surgery, 152(2): 152–157.
Barr, T. E, Dixon, A. & Glassenheimer, J. B. (2005). Exploring the ‘Lone Wolf’ phenomena in student teams. Journal of Marketing Education, 27(1): 81–90.
Braun, J. (2011). Reflective journaling on a systems approach to vehicle design, Proceedings of the American Society for Engineering Education, AC 2011–550.
Hansen, R. S. (2006), Benefits and problems with student team: Suggestions for improving team projects. Journal of Education forBusiness, 82(1): 11–19.
Hrivnak, G. A. (2013). CATME smarter teamwork. Academy of Management Learning & Education, 12(4): 679–681.
Lane, M. (2011). Effective student teams: A faux hiring and peer evaluation process. International Journal of Management and Information Systems, 15(4): 147–152.
Layton, R. A., Loughry, M. T., Ohland, M. W. & Ricco, G. D. (2010). Design and validation of a Web-based system for assigning members to teams using instructor-specified criteria. Advances in Engineering Education, Spring, downloaded from advances.asee.org/vol02/issue0l/papers/asee-vo102-issue0l-p09.pdf on 4 June 2014.
Loughry, M. T., Ohland. & Woehr, D. J. (2014). Assessing teamwork skills for assurance of learning using CATME team tools. Journal of Marketing Education, 36(1): 5–19.
Ohland, M. W., Loughry, M. T., Woehr, D. J., Bulliard, L. G., Felder, R. M., Finelli, C. J., Layton, R. A., Pomerantz, H. R. & Schumacker, D. G. (2012). The comprehensive assessment of team member effectiveness: Development of a behaviorally anchored rating scale for self- and peer-evaluation. Academy of Management Learning & Education, 11(4): 609–630.
Editor information
Editors and Affiliations
Copyright information
© 2015 Susan H. Godar
About this chapter
Cite this chapter
Godar, S.H. (2015). Analysing an Atypical Emerging Market: Case Study of a Student Project. In: Taras, V., Gonzalez-Perez, M.A. (eds) The Palgrave Handbook of Experiential Learning in International Business. Palgrave Macmillan, London. https://doi.org/10.1057/9781137467720_39
Download citation
DOI: https://doi.org/10.1057/9781137467720_39
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-50005-5
Online ISBN: 978-1-137-46772-0
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)